Awards List

PHOTOGRAPHIC OPEN AWARDS
Portrait

Best Portrait of a Man
Best Portrait of a Woman
Best Portrait of a Child
Best Portrait of a Group
Best Portrait of an Animal or group of animals (Pets)
Best Classic Portrait (little or no digital enhancement applied)
Best Portrait by a Master
Best Portrait General Exhibit (non-Master)

Illustrative
Best Commercial Image
Best Aerial Image
Best Scenic Image
Best Architecture Image
Best Wildlife Image
Best Fine Art/Still Life Image
Best Sport/Event Image
Best Illustrative Open by a Master
Best Illustrative Open General Exhibit (non-Master)

Creative
Best Creative Open by a Master
Best Creative Open General Exhibit (non-Master)

Album
Best Album General Exhibit (non-Master)
Best Album by a Master
Best Multi-Maker Album by a Master
Best Multi-Maker Album General Exhibit (non-Master)

ARTIST AWARDS
Best Artist Entry by a Master Artist
Best Artist Entry General Collection (non-Master Artist)
Best Restoration Image

WEDDING AWARDS
Best Bride
Best Groom
Best Couple or Group
Best Wedding Moment
Best Wedding Still Life
Best Wedding Open by a Master
Best Wedding Open General Exhibit

Wedding Album Awards
Best Album by a Master
Best Album General Exhibit (non-Master)
Best Multi-Maker Album by a Master
Best Multi-Maker Album General Exhibit (non-Master)

OTHER AWARDS
♦ Best First Time Entry TPPA
♦ Judges Choice Ribbons. Each judge awards one ribbon.
♦ CPP Award for highest scoring Image by a Certified Professional Photographer
♦ ASP State Elite Award (Goes to the highest scoring image by an ASP Member)
♦ Top Photographic Open Entries Award (Highest scoring average with a minimum of 4 entries in the PO Competition)
♦ Top Artist Entries Award (Highest scoring average with a minimum of 4 entries in the Artist Competition)
♦ Top Wedding Entries Award (Highest scoring average with a minimum of 4 entries in the Wedding Competition)
♦ Top 10 in Texas Award (Top 10 scoring averages from the overall competition. Requires a minimum of 4 entries in at least
one of the three competitions: Photographic Open, Artist or Wedding)
♦ Best of Show

COMPETITION AWARD PINS
♦ Bronze – 4 entries scoring 80 or above in a single competition (Photographic Open, Artist or Wedding)
♦ Silver – 5 entries scoring 80 or above in a single competition (Photographic Open, Artist or Wedding)
♦ Gold – 6 entries scoring 80 or above in a single competition (Photographic Open, Artist or Wedding)
♦ Platinum – 7 entries scoring 80 or above in a single competition (Photographic Open, Artist or Wedding)
♦ Diamond – 8 entries scoring 80 or above in a single competition (Photographic Open, Artist or Wedding)


 

Awards List2019-09-20T13:48:34-05:00

Artist Competition Rules

Please review thoroughly!
Please Note: The TPPA Annual Photographic Competition is open to all photographers, however, only TPPA Members are eligible for trophies and awards. Please log in to our TPPA Member Services site and confirm your membership in TPPA.

The purpose of the Artist Competition is to allow the entrant to demonstrate their art skills and expertise in pursuit of the PPA Master Artist degree (previously known as Master of Electronic Imaging degree). Entries will be judged for digital, artistic and technical proficiency. Entries can be created using digital or traditional art (such as painting and airbrush) or a combination of both. Through this competition, TPPA members are also eligible to earn trophies dedicated to Master Artist entries and TPPA Fellowship Points.

1. All entries must be registered at Printcompetition.com.
2. Entrants may only submit digital files for judging.
3. Entrants are required to upload a digital file for each image entered.
4. No changes to your entry are permitted once the entry deadline has passed. No refunds will be issued after the entry fee is paid.
5. Images which are entered into PPA’s District Competition are also eligible for the TPPA Annual Competition provided the images are submitted to TPPA’s competition by June 1, prior to the start of the District Competition.
6. Once an image has been awarded a score of 80 or above in PPA District or IPC competition, or any previous TPPA Annual Photographic Competition, it may not be entered into the TPPA Annual Competition. This includes any image from an album scoring 80 or higher.
7. Entrants do not need to be TPPA members to compete in the Photographic Open Competition, however, only TPPA members are eligible for trophies and awards.

ELIGIBILITY

1. Entries may be reproduced from existing photographs, portraits, graphics or any other artwork so long as the entrant is prepared to provide appropriate written documentation indicating permission for usage. This documentation may be requested by TPPA before, during or after the competition. If an entry, in the good-faith opinion of the TPPA Photographic Competition Chairman, violates copyright, trademark or any other applicable law and cannot be proven otherwise, that entry shall be disqualified and merits revoked, if issued.
2. All processing, manipulation, artwork or rendering must be done by the entrant.
3. The entrant has obtained and has access to all necessary releases (model or property) and agrees to hold TPPA harmless against all claims and liabilities arising out of TPPA’s display, publication and promotion or other use of each image submitted to TPPA.
4. The entrant’s name shall not appear anywhere in or on the face of the entry.
5. A maximum of eight entries is allowed in the Artist Competition.
6. A minimum of 4 entries is required to be considered for the Top Artist Entries Award (Highest scoring average with a minimum of 4 entries in the Artist Competition) and the Top 10 in Texas Award (Top 10 scoring averages from the overall competition).
7. No entry will be eligible if it has been made under the supervision of an instructor or as a class assignment. All images submitted must be self-directed. Images created in an educational environment under direct supervision from an instructor are ineligible.
8. NEW: Entries of the same subject in multiple images will be allowed, as long as the images are entirely different. (Background, location, clothing, and concept).
9. Entry media includes only digital files.
10. Guide images, must be included on the submitted digital canvas.

REGISTRATION
Registration opens in February. All registration takes place at: printcompetition.com

ARTIST COMPETITION CATEGORIES
You must designate one of the below categories for each entry.

Creative Open (Artist)
Restoration

DIGITAL SUBMISSION

– Files must be sized so the longest dimension is 4000 pixels. Each file must contain an embedded color profile of either sRGB or Adobe RGB1998 and be saved at a JPEG quality setting of 10. In most cases, total file size should not exceed 3.5 MB. Larger files will be accepted when necessary so long are they are JPG/10.
– Files are to be named, Image 1.JPG (No underscores or special characters)

DEADLINES AND FEES

– Entry Deadline is 9:00pm CDT., March 27, 2020.

-TPPA is holding three competitions: Photographic Open Competition, Artist Competition and Wedding Competition. Entrants may enter up to eight entries in each compeition.

-Entry Fee is $15 per image.

-Entries include digital entries only.

– $10.00 per image for image critiques. Please allow 4 weeks following the completion of the competition.

Check out the entire list of awards from the TPPA Annual Photographic Competition.

Note: Failure to comply with these rules may result in disqualification of entry. The decision of the TPPA Photographic Competition Chairman is final.

 

Artist Competition Rules2019-09-20T13:47:49-05:00

Wedding Competition Rules

Please review thoroughly!
Please Note:
The TPPA Annual Photographic Competition is open to all photographers, however, only TPPA Members are eligible for trophies and awards. Please log in to our TPPA Member Services site and confirm your membership in TPPA. Through this competition, TPPA members are also eligible for trophies, ribbons, and TPPA Fellowship Points.

The purpose of this competition is to allow photographers to enter digital photographic images or digital albums to be judged against a standard of excellence using the 12 Elements of a Merit Image. (For more information, go to PPA.com/IPC.) In addition to the twelve elements, for an image to be merit worthy in the wedding competition, additional evaluation may be considered for the entries that illustrate the personality of the subject or subjects and the story of the wedding as well as the artistic and technical skills of the image maker. Judges will keep in mind that the maker has limited control over many aspects of a wedding. For example: subject matter, environment and time of day. Ultimately, additional consideration may be given to the maker for technically and artistically executing at a merit level in spite of challenges involved at an actual wedding.

Images and all elements of an image in the Wedding Competition must be created during the time constraints of the actual event. Images not created during the time constraints of the actual event may be entered in the TPPA’s Photographic Open competition. The entrant or entrants must have captured all elements of the final submission from that wedding. Images in the Wedding competition should reflect the personality or personalities of the subject(s) or the story of the wedding as well as the personality, artistic and technical skills of the image maker. Images should include some kind of visual wedding reference(s). The original captured image (in RAW, jpg or film) must be available if requested by the TPPA Photographic Competition committee.

    1. All entries must be registered at www.printcompetition.com.
    2. Entrants may only submit digital files for judging.
    3. Entrants are required to upload a digital file for each image entered.
    4. No changes to your entry are permitted once the entry deadline has passed. No refunds will be issued after the entry fee is paid.
    5. Entrants do not need to be TPPA members to compete in the Wedding Competition, however, only TPPA members are eligible for trophies and awards.
    6. Images which are entered into PPA’s District Competition are also eligible for the TPPA Annual Competition provided the images are submitted to TPPA’s competition by June 1, prior to the start of the District Competition.
    7. Once an image has been awarded a score of 80 or above in PPA District or IPC competition, or any previous TPPA Annual Photographic Competition, it may not be entered into the TPPA Annual Competition. This includes any image from an album scoring 80 or higher.

ELIGIBILITY

  1. Entrant must have captured and created the original exposure or exposures.
  2. All processing, manipulation and printing or rendering, were done by the entrant or under their direct supervision.
  3. The entrant has obtained and has access to all necessary releases (model or property) and agrees to hold TPPA harmless against all claims and liabilities arising out of TPPA’s display, publication and promotion or other use of each image submitted to TPPA.
  4. The entrant’s name shall not appear anywhere in or on the face of the entry.
  5. A maximum of eight entries is allowed in the Wedding Competition.
  6. A minimum of 4 entries is required to be considered for the Top Wedding Entries Award (Highest scoring average with a minimum of 4 entries in the Wedding Competition) and the Top 10 in Texas Award (Top 10 scoring averages from the overall competition). Each album counts as one entry and album scores are included in overall case scores.
  7. No entry will be eligible if it has been made under the supervision of an instructor or as a class assignment. All images submitted must be self-directed. Images created in an educational environment under direct supervision from an instructor are ineligible
  8. Any entry that has been created from an existing photograph, portrait, graphic or any other artwork produced by another person is a violation of the competition rules and will not be judged, accepted or displayed. If an entry, in the good-faith opinion of the TPPA Photographic Competition Chairman, violates copyright, trademark or any other applicable law, that entry shall not be displayed or published.
  9. Entries of the same subject in multiple images will be allowed, as long as the images are entirely different concepts.
  10. Entry media includes digital files, and digital albums.

REGISTRATION

Registration opens in February. All registration takes place at: www.printcompetition.com.

WEDDING COMPETITION CATEGORIES

You must designate one of the below categories for each entry.

  • WEDDING OPEN: Images eligible in the Wedding Open category must be created during the time constraints of the actual event.
  • WEDDING ALBUM: All images included in the Wedding Album must be created during the time constraints of the actual wedding event. You may enter as a single maker or a multi-maker; (2) photographers creating a minimum of twenty images each from the same wedding.

DIGITAL SUBMISSION

See Video Tutorial: PPA.com/IPC_tutorials

  1. Files must be sized so the longest dimension is 4000 pixels. Each file must contain an embedded color profile of either sRGB or Adobe RGB1998 and be saved at a JPEG quality setting of 10. In most cases, total file size should not exceed 3.5 MB. Larger files will be accepted when necessary so long are they are JPG/10.
  2. Files are to be named, Image 1.JPG No underscores or special characters

DIGITAL ALBUM ENTRY

See Video Tutorial: PPA.com/IPC_tutorials

All albums must be submitted in digital form

  1. All page/spread files must have the longest file dimension at 4000 pixels, have an embedded color profile of either sRGB or Adobe RGB1998 and saved at a JPEG quality setting of 10.
  2. Each page/spread file may contain as many images as you desire.
  3. An entry shall contain a minimum of 5 page/spread files up to 36 page/spread files.
  4. Files are to be numbered in viewing order using two digits, i.e. 01 jpg, 02 jpg, 03 jpg, etc.
  5. All individual files must be compressed into a single ZIP file. ZIP file must be named: Album Title.zip (e.g. Summer Wedding.zip).
  6. Studio identification or entrant’s name cannot appear on any file within the album entry.
  7. Each entrant must use the same title when entering a multi‐maker album.

VIEWING CONDITIONS FOR IMAGE REVIEW

For color management help, see Video Tutorial: PPA.com/IPC_tutorials

  • Digital Files: Monitor Settings, D65, 120 cd/m2, 2.20 gamma

DEADLINES AND FEES

– Entry Deadline is 9:00pm CDT., March 27, 2020.

-TPPA is holding three competitions: Photographic Open Competition, Artist Competition and Wedding Competition. Entrants may enter up to eight entries in each competition.

-Entry Fee is $15 per image.

-Entries include any combination of digital entries and digital album entries.

– $10.00 per image for image critiques. Please allow 4 weeks following the completion of the competition.

– Check out the entire list of awards from the TPPA Annual Photographic Competition.

Note: Failure to comply with these rules may result in disqualification of entry. The decision of the TPPA Photographic Competition Chairman is final.

 

 

Wedding Competition Rules2019-09-20T13:45:59-05:00

Photographic Open Competition Rules

Please review thoroughly!
Please Note:
The TPPA Annual Photographic Competition is open to all photographers, however, only TPPA Members are eligible for trophies and awards. Please log in to our TPPA Member Services site and confirm your membership in TPPA.

The purpose of the Photographic Open Competition is to allow photographers to enter digital photographic images and digital albums to be judged against a standard of excellence using the 12 Elements of a Merit Image. Through this competition, TPPA members are also eligible for trophies, ribbons, and TPPA Fellowship Points.

These rules pertain to images entered as digital files created by traditional photographic processes as well as those captured electronically with a digital camera or scanner:

1. All entries must be registered at www.printcompetition.com.
2. Entrants may only submit digital files for judging.
3. Entrants are required to upload a digital file for each image entered.
4. No changes to your entry are permitted once the entry deadline has passed. No refunds will be issued after the entry fee is paid.
5. Images which are entered into PPA’s District Competition are also eligible for the TPPA Annual Competition provided the images are submitted to TPPA’s competition by June 1, prior to the start of the District Competition.
6. Once an image has been awarded a score of 80 or above in PPA District or IPC competition, or any previous TPPA Annual Photographic Competition, it may not be entered into the TPPA Annual Competition. This includes any image from an album scoring 80 or higher.
7. Entrants do not need to be TPPA members to compete in the Photographic Open Competition, however, only TPPA members are eligible for trophies and awards.

ELIGIBILITY

1. Entrant must have captured and created the original exposure or exposures.
2. All processing, manipulation and printing or rendering, were done by the entrant or under their direct supervision.
3. The entrant has obtained and has access to all necessary releases (model or property) and agrees to hold TPPA harmless against all claims and liabilities arising out of TPPA’s display, publication and promotion or other use of each image submitted to TPPA.
4. The entrant’s name shall not appear anywhere in or on the face of the entry.
5. Entrants may enter more than one case.
6. A maximum of eight entries is allowed in the Photographic Open Competition.
7. A minimum of 4 entries is required to be considered for the Top Photographic Open Entries Award (Highest scoring average with a minimum of 4 entries in the PO Competition) and the Top 10 in Texas Award (Top 10 scoring averages from the overall competition). Album scores are included in overall case scores.
8. No entry will be eligible if it has been made under the supervision of an instructor or as a class assignment. All images submitted must be self-directed. Images created in an educational environment under direct supervision from an instructor are ineligible.
9. Any entry that has been created from an existing photograph, portrait, graphic or any other artwork produced by another person is a violation of the competition rules and will not be judged, accepted or displayed. (*Please see new Creative Open category for exceptions) If an entry, in the good-faith opinion of the TPPA Photographic Competition Chairman, violates copyright, trademark or any other applicable law, that entry shall be disqualified.
10. New: Entries of the same subject in multiple images will be allowed, as long as the images are entirely different. (Background, location, clothing, and concept).
11. Entry media includes digital files, and digital albums.

REGISTRATION
Registration opens in February. All registration takes place at: www.printcompetition.com.

PHOTOGRAPHIC OPEN COMPETITION CATEGORIES
You must designate one of the below categories for each entry.

PORTRAIT: Consists of portrait or wedding images.
ILLUSTRATIVE: Consists of commercial/industrial images, scenics, pictorials, digital paintings and similar subject matter. Portraits and weddings are not appropriate for this category.
*CREATIVE OPEN: (NEW) Consists of images that have additional elements not created by the maker. All elements not created by the maker must be shown in a guide image. (All the other PO rules still apply with the exception that you may have addition elements in your image not created by the maker. These elements must be shown in a guide image. The purpose of this new category is to allow makers to enter some of their everyday images that may contain digital background or other elements that were previously not allowed. You will still need to have all releases necessary. The jurors will be instructed to evaluate the entire image but the elements that were created by the maker must still be merit worthy as well as the overall image.)
ALBUM: albums consist of social events, such bar mitzvahs, etc. or albums of portrait and storytelling albums.
MULTI‐MAKER EVENT ALBUM: Images in the album must be the work of the entrants (up to three), with a minimum of 20 images per entrant. Each entrant must individually enter the competition and pay appropriate entry fees. Multi‐maker albums will be judged as one entry.

DIGITAL SUBMISSION

– Files must be sized so the longest dimension is 4000 pixels. Each file must contain an embedded color profile of either sRGB or Adobe RGB1998 and be saved at a JPEG quality setting of 10. In most cases, total file size should not exceed 3.5 MB. Larger files will be accepted when necessary so long are they are JPG/10.
– Files are to be named, Image 1.JPG No underscores or special characters

DIGITAL ALBUM ENTRY

See Video Tutorial: PPA.com/IPC_tutorials

All albums must be submitted in digital form

  1. All page/spread files must have the longest file dimension at 4000 pixels, have an embedded color profile of either sRGB or Adobe RGB1998 and saved at a JPEG quality setting of 10.
  2. Each page/spread file may contain as many images as you desire.
  3. An entry shall contain a minimum of 5 page/spread files up to 36 page/spread files.
  4. Files are to be numbered in viewing order using two digits, i.e. 01 jpg, 02 jpg, 03 jpg, etc.
  5. All individual files must be compressed into a single ZIP file. ZIP file must be named: Album Title.zip (e.g. Summer Wedding.zip).
  6. Studio identification or entrant’s name cannot appear on any file within the album entry.
  7. Each entrant must use the same title when entering a multi‐maker album.

VIEWING CONDITIONS FOR IMAGE REVIEW

For color management help, see Video Tutorial: PPA.com/IPC_tutorials

  • Digital Files: Monitor Settings, D65, 120 cd/m2, 2.20 gamma

DEADLINES AND FEES

– Entry Deadline is 9:00pm CDT, March 27, 2020.

-TPPA is holding three competitions: Photographic Open Competition, Artist Competition and Wedding Competition. Entrants may enter up to eight entries in each competition.

-Entry Fee is $15 per image.

-Entries include any combination of digital entries and digital album entries.

– $10.00 per image for image critiques. Please allow 4 weeks following the completion of the competition.

Check out the entire list of awards from the TPPA Annual Photographic Competition.

Note: Failure to comply with these rules may result in disqualification of entry. The decision of the TPPA Photographic Competition Chairman is final.

 

Photographic Open Competition Rules2019-09-20T13:47:17-05:00

Big Changes for 2020

TPPA has three competitions which include the Photographic Open Competition, the Artist Competition and the Wedding Competition. Entrants may now enter a maximum of eight entries in each of the Photographic Open, Artist or Wedding competitions.

The Photographic Open Competition serves those who compete with digital images created by traditional photographic processes as well as those captured electronically with a digital camera or scanner.

The Master Artist Competition serves those who compete with their skills in the PPA Master Artist Category using digital files.

The Wedding Competition allows photographers to enter digital files or digital albums to be judged against a standard of excellence using the 12 Elements of a Merit Image. Images and all elements of an image in the Wedding Competition must be created during the time constraints of the actual event.

The 2019 edition of the Annual TPPA Photographic Competition has undergone some changes in the rules and awards. Here are the important highlights:

  • New for 2019: The Annual TPPA Photographic Competition will not be judging physical prints for 2019. Only digital entries will be accepted for this year’s judging.
  • New Wedding Competition: TPPA proudly follows the lead of PPA by offering a new Wedding Competition for images and albums that were created within the time constraints of an actual wedding.
  • New for 2019: A new Creative Open category under the Photographic Open Competition was created to allow images that have additional elements not created by the maker. Please note: all elements NOT created by the maker must be shown as a guide image.
  • New for 2019: Entries of the same subject in multiple images will be allowed, as long as the images are entirely different. (Background, location, clothing, and concept).
  • Multiple Albums may be entered: In the past, we only allowed one album entry, but we are now allowing multiple albums to be entered in the Photographic Open or the Wedding Competitions. Each album will count as “one entry” in its respective competition.
  • New for 2019: Entrants can now enter a maximum of eight entries in each of our Competitions: Photographic Open, Artist or Wedding. This will give members a chance to gain feedback on additional images and to compete for newly created awards.
  • New for 2019: We have moved to an entry fee of only $15 “per entry”.

COMPETITION AWARD PINS
We offer Competition Award pins to recognize photographers who have entries scoring 80 or above based on the following:
♦ Bronze – 4 entries scoring 80 or above in a single competition (Photographic Open, Artist or Wedding)
♦ Silver – 5 entries scoring 80 or above in a single competition (Photographic Open, Artist or Wedding)
♦ Gold – 6 entries scoring 80 or above in a single competition (Photographic Open, Artist or Wedding)
♦ Platinum – 7 entries scoring 80 or above in a single competition (Photographic Open, Artist or Wedding)
♦ Diamond – 8 entries scoring 80 or above in a single competition (Photographic Open, Artist or Wedding)

 

Three new Competition Awards have been added
Top Photographic Open Entries Award (Highest scoring average with a minimum of 4 entries in the PO Competition)
Top Artist Entries Award (Highest scoring average with a minimum of 4 entries in the Artist Competition)
Top Wedding Entries Award (Highest scoring average with a minimum of 4 entries in the Wedding Competition)

New “Top 10” Awards
♦ Top 10 in Texas Award (Top 10 scoring averages from the overall competition. Requires a minimum of 4 entries in at least one of the three competitions: Photographic Open, Artist or Wedding)

Entering the Competitions

– Entry Deadline is 9:00pm CDT., March 27, 2020.

-Entry Fee is $15 per entry. (Entries include any combination of digital entries and digital album entries.)

Check out the entire list of awards from the TPPA Annual Photographic Competition.

Recorded Critiques
You can now order a recorded judge’s critique for $10 per image requested. This is a great way to get personal feedback for your images.

 

Big Changes for 20202019-09-20T13:46:40-05:00

EDUCATION: Pet Photography

Practical Tips for Successful Pet Photography
Hosted by Margaret Bryant

EDUCATION: Pet Photography2019-09-19T16:05:06-05:00

EDUCATION: The Secrets to Success When Turning Pro

Merely owning a camera does not make one a photographer any more than owning a pencil makes one a poet. A successful career in professional photography is built upon a foundation of lighting, posing and sound business practices. Simply put, Steve Kozak teaches photographers how to become successful!

What would it mean to you and your family if you could get your photography business operating at a high level of success? If you are new to professional photography, or if you are considering portrait or wedding photography as a career, then this class is where it all begins. If you have been in business for a while but you are finding it hard to make it all work, do not miss this class! If you are self-taught, chances are good that you really don’t know what it is you don’t know. This class will open your eyes, heart and mind to building your career by design rather than by default.

EDUCATION: The Secrets to Success When Turning Pro2019-09-19T16:07:35-05:00

EDUCATION: Lighting for Sales

Join Cris and Deana Duncan at Texas School

 

Photography is a beautiful blend of art and science.  It is taking a vision in your head and then knowing the recipe to create it in the camera.

EDUCATION: Lighting for Sales2019-09-19T16:08:53-05:00

EVENT: Photographing Whooping Cranes

Port Aransas – February 17

Join us in February as we photograph Whooping Cranes in their winter nesting grounds near Port Aransas.

EVENT: Photographing Whooping Cranes2019-09-19T16:11:28-05:00

It’s National Peanut Butter Day!

Image by Matt Kozak

Today is also, “National Compliment Day”.  Go ahead and celebrate.  You will look good doing it!

February brings us, “National Pet Dental Awareness Week” and I always make sure to enjoy, “National Pancake Day”!

These efforts work because they rise above the noise and clutter of the endless parade of ads and commercials that are constantly in our faces.

This sort of marketing works because it is also narrowly focused.  If you happen to like pancakes, you HEAR the messages because you like pancakes.

I believe this is also a great way to market photography!

For photographers, each month could feature some new reason to celebrate life with outstanding photographs. Maybe February is, “Elegance in Black & White Month”?  March could be, “I Love My Harley” month.  Or how about, “Get Out of the 80’s and Freshen Up Your Headshot” month?

Each month of the year provides us with the opportunity to get above the “noise” and offer consumers a targeted reason to do business with us.  Dancers.  Musicians. Dad’s and Daughters.  People with Poodles. The more targeted the focus, the more likely the message will be heard by those who relate.

If you did this sort of targeted marketing for the next 12 months and only got 1.5 additional sessions a month for your efforts, that would be 18 sessions that you would have likely not photographed!

If you attended Imaging USA earlier this month, then you heard a lot about the “Gap” that exists between professional photographers and consumers.  We at TPPA think this is an important message to all professional photographers to understand how to close that gap and relate the benefits to consumers of having professional photography hanging on the walls in their home and offices.

Photographers can no longer sit around and wait for people to NEED photographs and call us!  We have to create the need for our wonderful images.  It is our job to inspire folks with unique ideas and compelling reasons to have photographs created.

TPPA’s Summerfest is going to have a very specific emphasis on closing the gap between photographers and consumers and helping photographers generate better sales.  I hope you will plan on joining us June 24-27.

We have to learn how to market our craft or we may find ourselves participating in “I Don’t Have Enough Business so I Have to Get a Job” year.

Steve Kozak
TPPA Executive Director

It’s National Peanut Butter Day!2018-01-24T16:04:34-05:00