Sunday 1:30 pm - 4:30 pm
Sponsored by BWC Lab & Excel Frames
Babies are the focus of Jennifer Turner’s program on Sunday afternoon.... tiny babies... about 10 days old or less! She has designed her studio especially for this age of baby, making it a safe and warm environment for them, capturing the love and relationship between child and parent. Jennifer, known as "the Baby Whisperer" by many of her clients, has created a technique for working with this age of baby, convincing them to sleep soundly, allowing her to pose them in unique and beautiful ways.
Her "Newborn Collections" now adorn the walls of numerous homes and offices, selling 6012 large images at a time as well as large packages of gift prints for family members. She has also created numerous "products" with her newborn imagery including charcoal "paintings" using Corel Painter, image transfer tiles, albums, hand bags, journals, and her signature "Collections" which include groupings of 12x12 images of tiny hands, feet, faces, and more.
Jennifer’s studio, A Moment in Time Portrait Design, has been open for 8 years and has become one of Austin’s premiere portrait studios. The studio is a 140 year old historic Texas Plantation home that truly sets her studio apart from the competition. She has been photographing professionally for the past 15 years and just finished two terms as President of the Austin Guild and is founder and President of Children & Family Photographers of America.
Her love of teaching is close behind her love of photography. Jennifer’s philosophy is "If we share, we all grow. If we hide, we spend a lot of time being afraid." She is a PPA Photographic Craftsman and Associate Fellow of Texas PPA.
Frank Cricchio ~ Leading Edge Digital Techniques
Monday 8:30 am - Noon and Monday 1:30 pm - 4:30pm
Sponsored by Fuji
Frank Cricchio takes the stage all day Monday to answer your questions and get everyone up to speed on "digital capture." He will explain his lighting and posing techniques and will demonstrate his Cricchio Triangle method of lighting people or products in high-key or low-key. Learn how to achieve specular highlights in your portraits and how to pose the male and female form. He will also discuss light balancing for environmental portraits and will demonstrate his best Photoshop techniques.
As the icon of professional photography, Frank Cricchio is considered to be one of the greatest photographic educators in America today! Teaching to professional photographers for 41 years, he has a remarkable gift for making the most difficult lighting and posing set-ups seem very simple and has taught around the world. Combining creative posing styles and his vast technical knowledge with a willingness to share information with his fellow photographers has enabled Cricchio to develop a unique teaching style, beginning with a basic understanding of achieving a perfect digital file in the camera room or on location.
Cricchio was recently honored with PPA’s prestigious Lifetime Achievement Award, designated for only a select few individuals for a lifetime of service and innovation in the field of professional photography. In addition, he is a member of the Cameracraftsmen of America, the oldest and most exclusive photographic club with a membership limited to only 40 worldwide, and served as their President from 1999 to 2004.
So, sit back and take plenty of notes as Frank leads you through a Power Point presentation with one block of information building upon another until you have a complete understanding of his method of photography.
Mike Fulton & Cody Clinton ~ Can’t Steal Happiness
Tuesday 8:30 am - Noon ~ Tuesday 1:30 pm - 4:30pm ~ Wednesday 9 am - Noon
Sponsored by Miller’s Lab
In this program on Tuesday and Wednesday, you will learn how to continue
to find the passions in photography by enjoying life and all aspects it
has to give you. Mike and Cody encourage you to make the most of your
life by setting specific objectives, overcoming procrastination,
learning from adversity, and maintaining a dream and vision to your
photography. They will demonstrate how not to get wrapped up in the
equipment war. Whether you are a part-time photographer or full-time
photographer, being able to perform at a peak level is directly related
to how well you control your emotions. You’ll learn a few simple steps
that will allow you to access your peak performance whenever it is
needed in your business or your personal life.
TriCoast Photography offers a very different approach to their work, specializing in engagement sessions, bridal sessions, and of course, high end, fashion minded weddings.
Mike Fulton and Cody Clinton are instructors for Photography Allstars, a high quality one-on-one mentoring website, and the Illuminations Workshop which specializes in wireless flash and video light techniques. The site offers a very successful product line to enhance the daily lives of photographers.
Mike Fulton began his photography career in the field of high fashion and glamour and has had his work published in many publications ranging from art magazines to calendars. He has an artistic eye for blending editorial fashion styles with the beauty of the wedding day. Cody Clinton brings his high natural energy, artistic personal style, and his one-of-a-kind personality to the art of wedding photography and uses these key aspects to create special moments for the bride and groom. If you are looking for something different to spark that wedding photographer fire within you, make plans to join Mike and Cody all day on Tuesday.
Tammy Graham ~ How to Catch a Client
Monday 7:30 pm - at The Farm
Have you been trying to land those great clients but feel like you are
fishing with the wrong bait? Well, come see how Tammy Graham lures in
those big ones with simple but effective marketing techniques. Not only
will she show you how to hook them, she will also show you how to keep
them. Tammy specializes in using low cost techniques to land a client in
any aspect of their portrait life cycle and keep them for life. You’ll
be amazed at how easy and inexpensive it is to reel them in!
Tammy Graham is a living breathing photography machine! For years she successfully operated her business out of the back of her car. She took the plunge and started a small office in her target market area which in just a few years has grown into a 6,000 square foot full service studio that grosses six figures!
Locations Photography specializes in weddings and seniors but has many happy children and family clients, too.
Tammy is an award winning photographer from Fort Worth and is a proud member of Texas PPA, past president of the Metroplex PPA and is PPA Certified.
As with the other "mini" programs at The Farm, Tammy will repeat her presentation three times so that nobody will miss a minute of it!
So, join Tammy for this short but powerful presentation that is packed with vital and useful information for you and your studio.
Mark McCall ~ Professional CD/DVD Presentation
Monday 7:30 pm -at The Farm
Digital has changed the rules of engagement for photographers. So many
new and exciting products can be offered along with the standby print
sales. It was only a matter of time before CD slide shows or DVD movies
of images would be added to the lineup. There is a way to add these
items to your list of products without hurting print sales, but it
requires homework.
This program will show you fun and exciting new ways to present CD’s and DVD’s to your client to help drive up sales using the "qualify" method. Mark will show you his labelling and presentation technique as well as his "business card on a CD."
Mark McCall operates a small wedding and portrait studio in Lubbock, specializing in wedding, commercial and aerial photography. He was elected President of the South Plains Professional Photographers Association in only his third year of membership, and Executive Director of the Bridal Service Associates in only his second year of membership in this elite association.
In 2007, PPA, as well as SPPPA, awarded Mark their Photographer of the Year Awards.
Mark’s marketing prowess has won him five PPA An-Ne Award Marketing Citations. "The beauty of marketing", says Mark, "is that it requires zero talent. Anyone can do it. There’s absolutely no learning curve to it."
If you are in business, you owe it to yourself to be at this "mini" program at the Farm!
Dwayne Lee ~ Building Blocks for Success
Monday 7:30 pm at The Farm
Advertising and promotion are essential elements needed to maintain
business growth and enjoy a steady income. But these days, with all the
different methods and media available for us to use, what types of
advertising or promotions work best for the typical portrait studio
without breaking the budget? Using three basic building blocks as the
foundation in creating a dynamic marketing campaign, the results will
astound you and will have people all over town talking about you. You
will become known as the expert, the business leader, and the
philanthropist in no time at all.
And the good news is that you don’t have to spend a fortune to reap the benefits! In just a brief 20 minutes, you will learn several low-cost, yet highly effective methods to help increase awareness of your studio, thus bringing you more business. Implementing these ideas will take your business out of the "survival" mode and put you onto the "Road to Success".
Dwayne Lee, M.Photog.,Cr.-API, owns Southern Flair Photography in Arlington, Texas. Having photographed over 3,700 weddings in the past 31 years, Southern Flair also features portraits of children, high school seniors, and families. Dwayne has presented numerous business and photography programs at the local, state, and national levels. He is Past President of the Texas PPA. He is a member and serves as a Councilor of the Professional Photographers of America. Other organizations Dwayne is active in include International Christian Photographers, WPPI, and Metroplex PPA, Rotary International, and the Association of Wedding Professionals.