Modern Family Portraiture
Hosted by Jessica Vallia
Saturday, April 27, 2024
This course will be a deep dive into creating an heirloom portrait session for the modern family. Your instructor, Jessica, works not only at providing clients with posed images, but also pairing that with authentic moments. Her families are well posed and engaged along with laughing and real moments of happiness & closeness to cherish for a lifetime. Moms and dads alike often cry during their reveal watching an emotionally driven video of the in between moments of their video paired with their perfect posed images. These family stories are perfect for selling albums and wall prints which boosts sales for the modern family photographer.
Her clients have a full experience from clothing style guides for their session (so their images look like they were crafted for their home) to helping choose their location based on their family style. Each family session is truly unique and tells a story of who they are.
She will dive into what style portraits are best paired with different products as well as easy ways to prep and bond with your clients for a successful portrait session. There will be a posing demo with several different options for standing, sitting, working with “just the kids” and “just the parents” as well as tips and tricks for when kids don’t want to participate.
Jessica is known for shooting on location during golden & blue hour with natural light, but this course is about building a successful session for any type of lighting situation. She will also demonstrate her magical “Moving Mountains” Photoshop Demo of using the scenery around you (or from somewhere else) to stand out from your local competition.
Meet Jessica Vallia
Jessica is a Colorado born & raised photographer specializing in scenic, emotionally driven family portraits. Jessica’s love for family moments comes from her love of her perfectly blended family of four children. She has been photographing families full time for 10 years and practicing her skills in photography for just over 22 years.
Jessica is a Certified Professional Photographer as well as holds a Master of Photography and Craftsman degrees from PPA and is pursuing her Artist degree. In 2022 she earned both a platinum and silver (artist) medals in IPC, and in 2021 Jessica earned an esteemed Diamond Photographer of the Year distinction from the International Photographic Competition. She was also named Colorado’s General Photographer of the year in 2020. She’s proudly a member of Professional Photographers of America, the Vice President of the Professional Photographers of Colorado for the second year, and proudly serves on the board of Professional Photographers Guild of Colorado Springs. She has a large commercial studio in Colorado Springs, CO and enjoys being able to create gorgeous, heirloom Folio boxes and albums along with impactful pieces of wall art for her clients.